If you’ve got a business, it needs a website. You probably already know that. But did you know that you can’t just set it up once and then never look at it again? Or maybe you know that there are website maintenance tasks to do but aren’t sure how to accomplish those jobs.
The fact is that if you want your website to bring in money and build your brand, you need to improve and optimize it regularly.
The experts at Uyo Digital Marketing are here to help. You will save time and gain peace of mind by outsourcing these essential website maintenance tasks. Connect with us today to see if our support is right for you.
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Why Is Website Maintenance Necessary?
Most entrepreneurs are wearing all or most of the hats in their company. And once their website is up and running, they may not give it a second thought.
But ongoing website maintenance is crucial to your security, performance, and functionality. As algorithms and best practices evolve, so too must your website. Here are the eight most essential maintenance tasks to do or outsource.
1. Daily Backups
Power outages, hackers, and critical errors. If it can happen, it will happen. It’s vital to regularly back up your entire site to minimize downtime when your website hits one of these problems.
Daily backups help your site bounce back fast and ensure you don’t lose weeks, months, or even years of data.
Of all the website maintenance tasks on this list, this one can be a “set it and forget it” sort of thing, as long as you automate it correctly. We recommend setting up either daily or weekly backups, depending on how often you update your site. While many hosting companies offer backups, it’s better to set up your own. Then, in the event of an emergency or a stupid mistake, you’ve got the most recent version of your site available and can reinstitute it quickly.
2. Update Plugins
The job of updating your website’s plugins can easily end up at the bottom of your to-do list and stay there. This is especially true when you haven’t logged into your WordPress website in a while.
However, ignoring this task leaves you extremely vulnerable. Hackers are constantly looking for ways into websites, and one of the easiest openings is through an outdated plugin. Keeping this piece of your business website up-to-date protects you from a potential attack.
You can automate this task, too, with the right plugin or hosting provider. But keep in mind that some updates, like WordPress core or paid plugins, may not update automatically. So be sure to check for updates at least once a month.
3. Test Functionality
The unfortunate domino effect of technology means that updating your plugins can cause new issues. Sometimes a patch on an existing plugin conflicts with another plugin on your website. Fortunately, these are almost always temporary issues or easy fixes.
To minimize any coding conflicts, assess the essential elements of your website immediately after updating plugins. Test your form and online store functionalities to look for broken images or links since these are the most common culprits.
4. Page Speed
Core Web Vitals are now an important ranking factor for search engines, including how quickly pages and content load. If your website has slow page speeds, you’re likely ranking lower and losing potential customers and sales.
Page speeds can fluctuate as you add content or update your website, so we recommend conducting a page speed test every month or two. And any time you see a sudden change in your website’s analytics, such as a jump in bounce rate, it’s a good idea to recheck the page speed.
5. Broken Links
Broken links frustrate your site visitors and can negatively impact your organic rankings on search engines. If search engine bots can’t find pages that are supposed to be there, they will devalue your website as a whole. This negative impact is especially likely if there are a lot of broken links.
You can have broken internal links if you move or delete a page on your website or remove a plugin that automatically creates pages. Check for broken links after making changes like that to ensure that your site’s SEO is on the up-and-up. It’s also good practice to periodically check any external links, links to another website, for 404 errors.
6. Content Updates
Many business owners understand the benefit of continually creating new content for their websites. Not only does it help you rank for more and better keywords in search engines, but it also gives visitors a reason to keep coming back to your site.
In addition to creating fresh content, it’s important to update older content on your website. Search engines consider the popularity and age of content, so some posts or pages on your site may become more valuable as time goes on. However, if that content is outdated, it can become a detriment rather than a benefit.
Get in the habit of periodically checking any content older than six months for industry or informational updates. And be sure to include a “Last Updated” date on the post so that your visitors link your brand with accurate, current information.
7. Review Analytics
Site analytics allow you to identify both problems and opportunities. If you see an increase in traffic and conversions and a decrease in bounce rates, then your digital marketing strategies are effective.
In contrast, the opposite could indicate an issue with either your SEO or your strategy as a whole. Reviewing key performance indicators every month ensures that you’re on the right track. And if you aren’t, you can quickly readjust without a lot of wasted time and money.
Google Analytics is an excellent resource as it’s both free and incredibly powerful. However, it can also be a challenge to understand the data. Connecting with a digital marketing expert to explain what the numbers mean can be very helpful.
8. Check Search Rankings
In addition to monitoring your site’s analytics, you should keep a finger on the pulse of your search engine rankings. These rankings are likely responsible for most of your website traffic.
Specifically, you need to know what search terms you are ranking well for and any movement from month to month. Just as you would with site analytics, assess your search rankings every month to ensure that your strategy is on the right track.
If you find that your pages are not ranking well or you are not ranking for keywords related to your business, reevaluating your SEO strategy with an expert in the industry is the way to go.
Website Maintenance Tasks: A Great Job To Outsource
A website that creates revenue and builds your brand authority doesn’t happen on its own. Adding these eight website maintenance tasks to your workflow will help you reach your professional goals and grow your business.
And if you don’t have the time or bandwidth to take care of these tasks on your own, they are excellent items to outsource. The team at Uyo Digital Marketing has you covered for website design and maintenance. Contact us today to get started.