Why The Discovery Phase Is An Absolute Must For Website Conversions
You have a tremendous - no, life-changing- product or service to sell. Maybe it's a revolutionary skincare routine or workout regimen. Or perhaps you're a life coach and provide a service that will make someone feel more energetic and happier.
But you have a problem.
The problem is that you have this fantastic product or service, but you're not sure how to get in front of the people looking for it. In fact, you're not even sure who exactly is looking for your product or service or what it would take to convince them to buy it.
These are some of the problems that our clients come to us with at Uyo Digital Marketing. We've got an abundance of fantastic clients with many cool things to offer, but they need some help to get their message out in the public eye. And we've got the solution that takes our client's dreams and wishes and makes them into a reality.
What's that solution? Discovery.
No, we're not talking about the streaming service. Instead, we're talking about the discovery phase of a website or digital marketing project. The discovery phase is an absolute must if you want to see sales and results on your website (aka website conversions). It will also keep you from wasting money in the long run.
So let's talk about the discovery phase, how it works, and why it will turn your website into a money-making machine.
What Is The Discovery Phase,
and Why Does It Matter For Website Conversions?
The discovery phase is a process where essential information is developed or collected and then analyzed to determine goals, limitations, and strategies in either a website development or digital marketing project. It's like assembling a jigsaw puzzle - you need to see the bigger picture before you can start to put the pieces together.
The Road To A Converting Website
The discovery phase is crucial because it allows your business to understand what the customer wants and needs clearly. If you don't get into the mind of your target audience early on, you'll surely miss the mark, which can be a costly mistake when running a business.
Here's an example:
You own a beauty line explicitly targeted at 20-something women. You heard from a friend with a similar business that they're getting a lot of orders from social media lately, so you put a lot of money into Instagram and Facebook ads. But unlike your friend, you don't get many sales at all.
Then you spend more time and effort only to uncover that the audience you were trying to market to doesn't even use Facebook or Instagram. They're all on TikTok. So the huge budget you spent on ads? Huge waste.
Another example:
You sell gender-neutral clothing online. You take the time to take beautiful photographs of the models, carefully craft product descriptions and design an easy-to-use checkout system. Yet, while many people visit your online store, none seem to buy anything.
It turns out that people looking for your particular style of gender-neutral attire want to buy from companies that use high-quality fabrics. The good news is your clothing is made from the best materials around.
The bad news is you didn't tell anyone about it. Neither your homepage nor the product descriptions describe the materials you use in your clothing line or their quality. As a result, online sales are moving at a snail's pace.
What's the lesson here? The truth is that you could have avoided both of these issues by conducting thorough research on your target audience and creating a buyer persona. Creating a customer profile is a step we take during the discovery phase.
Without the discovery phase, your website conversions will suffer. It's entirely possible that you might build an entire website or marketing campaign that doesn't meet your audience's needs or even match your brand. Your audience won't make a purchase or contact you if they don't believe you can meet their needs. Therefore, we recommend taking this vital step before doing any other project work. Uyo Digital Marketing is always happy to help.
During the discovery phase, you plan out not only customer personas and competitive analyses but also business objectives. What are your goals for your business? What do you want to be known for? How much growth do you want to see year over year?
Once you know where you're heading, you can create a path to get there. If you have no idea what business objectives you have, you will get lost.
Other Ways That Discovery Boosts Website Conversions
Making sure you meet the needs of your customers and your business objectives is key to creating a website that converts. Still, the discovery phase of a project can do a lot more. Some other benefits of including a discovery phase in your website development or digital marketing project include:
- You gain a higher return on investment more quickly.
- Better identification of your project's scope, so unexpected charges are less likely to come at you.
- Involving user experience (UX) and search engine optimization (SEO) specialists early on will maximize the impact of their strategies.
- Base design decisions on data, not assumptions, so costly changes are avoided later in the process.
- You create a user-oriented experience that keeps customers returning again and again.
We recommend that key aspects of your website, like SEO and UX, not be an afterthought. They should be the foundation on which your website is structured. When hiring a developer, ensure they have the experience to implement a website structure that aligns with these strategies. At Uyo Digital Marketing, we take the discovery phase seriously. And our clients have the website conversions to prove it. So why not benefit from our expertise and start getting results?
FAQs
Uyo Digital Marketing
